Week 9

Welcome back readers. This we had to execute periods 3 through 7 in the simulation. This was the focus of our week and I assure you, it was not easy.  In the first few periods we tried to adjust to reverse course for any negative trend while staying in our strategy. This did not work very well. We also had planned to release a new allergy product that the simulation did not allow us to release. We chose instead to release a new product at all until later when we could introduce an allergy product. A part of our strategy was to consistently increase our price based on inflation and competitor pricing. A couple times we forgot to do this however so we left potential profit on the table. As we released our new product and we saw the overall market begin to shrink we saw our cash flows significantly decrease. To offset this, we had to reallocate resources while staying true to our strategy. Our allergy product did very well but as we reallocated our budget from Allround to our allergy product we saw a decrease in sales for Allround which cut into our revenue.

We feel confident about where we are currently but it was a struggle. We can see the potential for where we can go and the future looks positive for our company. As we have stopped looking so deeply into the statistics and trying to focus more on our strategy implementation we have seen promise. Hopefully all the potential we see will soon be realized.